Marketing

The success of your franchise is highly dependent upon your ability to reach new prospects, convert them into customers, and retain them as valued clients for years to come. That means having marketing strategies in place that draw the right customers to you and help you win and sustain their business.

Our robust marketing system is designed to promote your franchise to the broadest and most suitable audience by utilizing all the essential tools – traditional and digital – that you will need to establish a powerful presence in your territory. Those tools include:

  • Local website

  • CRM – Email campaigns
  • Local business marketing
  • Online advertising
  • Social media account management
  • Customer feedback
  • Client retention strategies
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Training

We realize you have a business to run, and our comprehensive initial and ongoing training programs help you feel confident and comfortable as you begin your franchise ownership journey.  We set ourselves apart by offering continuous support and training in many areas, including:

Onboarding

  • Extensive Sure Start onboarding process including 6 – 8 weeks of systems and business training 
  • A mix of self-paced and collaborative online learning
  • One week of classroom-style business training building on Sure Start
  • Individually tailored strategic budgeting, marketing, and operational planning

Ongoing Learning Opportunities 

  • Over 40 annual training opportunities
  • System-wide and regional meetings
  • All-day training events, weekly webinars, and more
  • Shadow successful owners and learn from their systems and procedures

Operations & Technology

Personalized Support from Beginning to End

  • We match you with a Sure Start Consultant who will support you for the first year of business.
  • We then assign you a Franchise Business Coach who will support your needs in year two and beyond.
  • We provide proprietary software, an all-in-one tool to manage operations, including frontline service and support, customer satisfaction, recruiting and retention, marketing and sales, and financial awareness of your unique overhead needs.

Preferred Vendor Discounts and Rebates

At The Grounds Guys, as part of Neighborly, we are excited to offer franchise owners the opportunity for membership in our preferred vendor discount and rebate program via ProTradeNet. With the power of this partner and program, we are able to offer equipment, supplies, products and insurance to our franchise owners at discounted prices not available to independent business owners. In addition, we offer a rebate program, which results in millions of dollars in annual rebates across the Neighborly family of brands.

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A Part of the Neighborly® Family of Service Brands

Not only will you enjoy the extensive support and services provided by The Grounds Guys with your lawn care and landscaping franchise, but you will also become part of Neighborly, the world's largest and fastest-growing family of home service brands with 30 home service brands and more than 5,000 franchises in nine countries.

As a part of Neighborly, Grounds Guys franchise owners may gain exposure and leads via customers of other Neighborly brand franchises in their community. We also offer cross-marketing promotions and campaigns to generate business for our Neighborly family of home service brands. This is just one more way The Grounds Guys supports you.

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